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By the end of 2023, WisdomTree's assets under management reached $1 trillion. However, Bloomberg data indicates that WisdomTree lags behind other issuers in terms of Bitcoin spot ETF fund inflows, with only $10 million flowing in over 15 trading days. In response, WisdomTree's Chief Operating Officer, Jarrett Lilien, stated that their consumer application offers a better way to hold Bitcoin than ETFs. He mentioned, "We are confident in our capabilities and our track record in growing managed assets. It does take time, especially in our ETF model, as these products are not yet available on many advisory platforms, and we expect the majority of inflows to come from these platforms." WisdomTree launched the WisdomTree Prime app last year, providing users with avenues to invest in a range of digital funds (with ownership records stored on the Stellar or Ethereum blockchain), as well as channels for USD and gold tokens, BTC, and ETH. |
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