Paf and Tallink Grupp renew partnership.

Samiksha

Paf and TallinkGrupp have expanded their collaboration to further audit and enhance entertainment activities while strengthening responsible gambling measures on board ships.

A Nordic gambling company founded in the Åland Islands with a clear goal of promoting social welfare by raising funds, Paf recently announced the renewal of its cooperation agreement with the shipping company TallinkGrupp, with hopes of further increasing their profitability.

Paf has entered into a new long-term cooperation agreement with Tallink, allowing Paf to continue providing its gaming and entertainment options on Tallink's ships.

Tallink Group is pleased to extend the duration of the cooperation agreement. Ras Danielson, Chief Operating Officer of the Shipping Division, expressed satisfaction with the ""long history"" of collaboration with Paf and was pleased to have the opportunity to convey their delight.

Danielson emphasized the significance of the latest partnership, referring to it as a "key move to further enhance the customer's entertainment experience."

Currently operating multiple passenger ships in the northern Baltic Sea region, primarily under the Tallink and Silja brands, the group announced an exciting gaming experience update plan in 2022.

The concept of customer journey refers to the overall experience customers have while interacting with a business. It includes various stages of customer interaction, from learning about the company to purchasing products or services, receiving after-sales support, and fostering loyalty. The purpose of the customer journey concept is to increase customer satisfaction and loyalty by deeply understanding and meeting customer needs. Businesses can optimize each key interaction through the customer journey concept to enhance overall service quality and achieve sustained business growth.

Tallink Grupp operators decided to revolutionize the entertainment experience in a new way, boarding the SiljaLine brand ships operating between Finland, Sweden, and the Åland Islands.

The anticipated upgrade plan will introduce several new coinless machines integrated with screens designed to enhance the player's gaming experience.

Paf's Key Account Manager, Christian Lundell, announced the implementation of the customer journey concept to improve player interaction while strengthening their gaming experience and communication of responsible gaming policies.

Paf will also consider the possibility of offering more gaming opportunities through specific entertainment games for adults.

Paf has already implemented some updates that have helped improve responsible gaming on the group's current ships traveling between Estonia. Passengers are required to verify their identity using boarding passes before being allowed to play slot machines.

Tallink Grupp's Group Entertainment Director, Kairi Mäedra, mentioned achieving ""higher standards of onboard gaming activities"" through collaboration with Paf and expressed the hope of achieving similar improvements on all ships in the coming years.

In May, Paf announced strengthening its decade-long cooperation in the sportsbook vertical with Kindred. In the same month, Paf also expanded its partnership with the Finnish shipping company Eckerö Line.

September marked the operator's decision to continue its innovative educational program called "Calling Gravel: The Lab" initiated two years ago to allow students to learn from each other without the need for teachers.

Ritu77

It's an improvement, which is good for players. Players will enjoy themselves even more.

Indra55

Awesome! Looking forward to more collaborations for an enhanced entertainment experience.

Kapil334

This agreement is with whom? Is it with the players?

Jatin255

The collaboration between Paf and Tallink Grupp not only enhances the operational image but also has the potential to improve the gaming experience for players.