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"Zara has also entered the metaverse with its Meta collection. However, some internet users say, ""It's like the real-life version of 'The Emperor's New Clothes!' Indeed, the metaverse is full of things that are only visible to those who believe.
ZARA announced the launch of its first metaverse clothing collection, the Meta Collection, officially entering the metaverse. The Lime Glam series of clothing and accessories from ZARA features 3D design elements, including a limited edition green pleated skirt, oversized denim jacket, woven shoulder bag, and platform sandals, allowing users to dress up their personal digital avatars on the ZEPETO platform. ZEPETO is a highly popular metaverse platform with over 200 million users. The emergence of virtual fashion opens up a new avenue for the expression of digital art, and compared to traditional clothing, virtual fashion has strong social attributes that make people eager to try it.
On the virtual platform of ZEPETO, users can not only create their own digital avatars but also live in a completely digital world. This application is available on the App Store and Google Play, allowing metaverse enthusiasts to create animated avatars through selfies. Currently, Zara's website showcases some virtual characters wearing the Lime Glam collection. The Zepeto application also offers photo studios, digital walls, and floors for specific collections. Zara stated that if consumers purchase physical clothing in offline stores, they can simultaneously own the same digital wearable clothing. Despite hosting extravagant parties in the fashion industry, the skepticism from the outside world has not stopped." |
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Post time 4-11-2023 20:29:35