I believe everyone is aware of the recent hype around the metaverse, which is gaining tremendous popularity and is being touted as having limitless possibilities, from the celestial to the terrestrial. Have you heard about buying property in the metaverse? What is it all about, and is it just a hype or something people should really consider? Let's take a closer look at it today!
The metaverse is currently a booming industry, with artists, musicians, and companies from various sectors wanting to be a part of this wave. Even before the metaverse entered the public's awareness, major players from the tech industry like Meta (formerly Facebook), Microsoft, fashion brands like Gucci, and even multinational companies like Adidas and PepsiCo were already purchasing or leasing metaverse real estate. Companies specializing in metaverse real estate, such as those dealing with virtual land in blockchain-based ecosystems like Sandbox and Decentraland, buy land parcels and then rent them out to individuals or companies interested in entering the virtual reality space.
However, this market still faces various challenges, with one of the most significant being that some companies and individual investors are not yet fully acquainted with the space and technology of the metaverse. On platforms like Opensea, anyone can mint a digital file (including but not limited to JPEG and MP4) as an NFT. Non-technical individuals need not worry about the underlying technology of NFTs, as it is automated. Currently, the most popular metaverse platforms are Sandbox and Decentraland. Land parcels in the metaverse are already tokenized, allowing for transparency due to blockchain technology. Anyone can access the transaction history, ownership, and current value of these assets.
Given the advent of the digital economy, this strategy makes sense. The global metaverse market is already valued at over $500 million, and experts predict that the industry's market value will surpass $1 billion in the next 5-10 years. |