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Today, let's talk about football betting. Football betting has grown almost in parallel with football itself. The birthplace of modern football, the UK, has a rich history of traditional football betting dating back a century. Even now, despite the thousands of betting companies worldwide, many of them originate from the UK, including industry giants like William Hill, Ladbrokes, Bet365, among others. Much of the information used by smaller businesses and bookmakers around the world is often referenced or replicated.
In the UK, early gambling practices related to football were somewhat similar. It didn't involve betting on a single match's outcome, but rather selecting around 10 matches out of dozens. All the winnings were accumulated in a prize pool known as the ""pools."" What's most closely related to modern football betting is the subsequent rise of ""single bets,"" where you predict various outcomes in a single match, such as who wins, whether it's a draw, who scores first, the total number of goals, the final score, and more.
Even today, these forms of betting remain the primary content for gambling outside of Asia. During the gambling boom in Asia in the 1980s, the common practice was to mimic the European standard odds, then make slight adjustments based on the betting patterns. The introduction of the ""Asian Handicap"" was a game-changer. In Australia, this method was developed and applied, converting the European odds into dynamic odds, attempting to balance the strengths and betting tendencies of both sides while ensuring a 185% overall payout rate, which meant 15% was retained as commission from each match.
This approach was adopted by most bookmakers in Asia, with Australian bookmakers leading the way. The introduction of ""live betting,"" where odds change during the course of a game, brought greater excitement and risk to football betting, significantly increasing bookmakers' turnover. Although many ""surprises"" occurred during the 2018 World Cup, leading to continuous updates in gaming practices, this wasn't a new invention. Some European companies made similar attempts three decades ago but eventually discontinued them due to susceptibility to cheating." |
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