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Sightline Payments is one of the most innovative technology providers in the Las Vegas resort and land-based casino industry, pioneering the use of cashless gaming technology. As one of the pioneering partners, they have now taken their collaboration with Las Vegas Resort International Group to new heights by introducing second-generation technology that will be directly deployed in the hotels. This means that guests at Las Vegas Resort International Group can now register themselves through a single digital wallet, using technologies like remote enrollment and authentication, biometrics, and the Sightline Mobile+ and Play+ solutions, among others. Sightline has been a passionate advocate for the liberalization of the land-based gambling market, allowing more customers to register themselves with digital solutions in the resort's casino and hotel experiences.
Commenting on the partnership, Omar Sattar, Co-CEO of the company, praised the hotel's embrace of new technology to provide consumers with the best experience. He went on to say that groundbreaking technology is built on its own foundation, and the second-generation gaming makes cashless gaming more accessible and provides customers with a better overall experience. We look forward to working with Las Vegas Resort International Group in the generations to come. Sightline and Las Vegas Resort World entered into an exclusive cashless payment experience back in June of last year. While neither company believes that cashless will replace or eliminate the use of cash entirely, both companies believe that introducing this technology and other related technologies can translate into greater customer satisfaction and an overall better experience. The key to achieving this without cash is reducing the time it takes for customers to start playing and accessing funds after registration. Thanks to the initial partnership, this combination allows customers to undergo remote identity verification, saving them time.
Furthermore, Sightline enables registration, verification, and funding of accounts from anywhere across the country or even around the world. Despite some regulatory concerns surrounding this technology, Sightline assures regulatory authorities that there is no reason to worry and takes all necessary steps to ensure that all activities are legal. This is because the introduction of new technology essentially allows consumers to skip the step of transferring funds from their Play+ accounts to their gambling accounts, reducing the time it takes for them to start playing their favorite slot machines or table games. Rick Hutchins, SVP of Resort International Casino Operations at Las Vegas, is equally excited about the developments.
""For those who want to use cashless gaming and join the Genting Rewards Program while visiting our resort destination, we've reduced the time and hassle,"" Hutchins noted, adding that the hotel is eager to leverage Sightline to establish this unique proposition!" |
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