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"When it comes to the highest-earning athletes off the field in today's football world, Cristiano Ronaldo undoubtedly takes the crown. At the age of 38, Ronaldo's commercial value remains exceptionally high. As the athlete with the largest social media following globally, Ronaldo earns at least €2.1 million for every social media post, which is €400,000 more than the second-place earner.
Despite leaving the mainstream European leagues last season, Ronaldo's outstanding performances over the years have helped him maintain a substantial fanbase. His loyal supporters continue to stand by him, and Ronaldo has taken his influence to the Saudi Arabian league, where many well-established stars are willing to play. This demonstrates that Ronaldo's impact has extended to the entire Saudi league, bringing it to the international stage.
Of course, Ronaldo himself has earned substantial wealth in the Saudi Arabian league. However, apart from the exorbitant salary paid by Saudi clubs, his income on the social media platform Instagram is also quite significant. We are aware that celebrities often leverage their fame for lucrative business opportunities, and Ronaldo is a master at it. With a staggering 597 million followers on Instagram, he holds the title of the world's most-followed athlete. Consequently, Ronaldo earns €2.1 million for each Instagram post he shares.
Such earnings place him in a league of his own among all athletes, ranking at the top. Following closely behind are LeBron James and Lionel Messi, who earn €1.7 million and €1.4 million, respectively. These athletes are globally renowned, which underscores Ronaldo's unmatched influence in this regard. While we often say that the Messi-Ronaldo era has aged, and the new generation of stars like Haaland and Mbappé will eventually replace them, examining endorsement fees and social media influence shows that surpassing Ronaldo in terms of influence may still be an insurmountable task for the time being. It's a legacy built over time.
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