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"Have you heard of the 'Coca-Cola camp' or the 'Pepsi camp'? Which one do you belong to? These two major cola giants constantly innovate to attract more consumers, putting their creativity to the test. Pepsi recently made waves by announcing a significant change to its classic carbonated beverage formula, reducing Pepsi's sugar content by 57%... Soon after, another new creation emerged. What could it be this time?
Not too long ago, Pepsi announced a surprising collaboration with the Culinary Institute of America (CIA) and introduced a cola-flavored ketchup called 'Pepsi Colachup.' This innovative product was launched on July 4th, Independence Day in the United States. According to Pepsi, as a part of American culture, they aimed to break new ground with this product, enhancing the pairing of hot dogs and Pepsi. They believe that since Pepsi has always been a popular beverage choice among Americans, especially when enjoyed with hot dogs, why not create a condiment that combines cola and tomato sauce?
In their press release, Pepsi stated, 'The invention of Pepsi Colachup is to enhance the pairing of hot dogs and Pepsi, providing a seamless fusion of condiment and the ultimate hot dog, delivering a unified taste experience.' After the news was released, it quickly sparked lively discussions. Many people admitted it sounded a bit strange but were willing to give it a try, while others expressed mixed opinions like, 'Sounds weird, but I like it,' 'I think I can give it a shot,' and 'What is this?'
In fact, Pepsi has previously introduced various innovative cola flavors, such as those designed to complement Japanese fried chicken (Karaage), or cola flavors specifically for stir-fried noodles. Have you ever tried these unique cola flavors? Could you accept the idea of cola-flavored ketchup? Personally, I consider beverages as beverages, and adding their flavor to food still seems a bit strange to me. But upon closer thought, I would still be willing to give it a try; at least it's something you can taste." |
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