The WisdomTree Prime App offers a superior way to invest

Shri

The WisdomTree Prime App offers a superior way to invest in Bitcoin compared to ETFs.

As of the end of 2023, WisdomTree's asset under management reached $100 billion. However, according to Bloomberg data, WisdomTree lags behind other issuers in terms of inflows into its Bitcoin spot ETF, with only $10 million flowing in over a 15-day trading period. In response, WisdomTree's Chief Operating Officer, Jarrett Lilien, stated that their company's consumer application offers a better way to hold Bitcoin than ETFs. He said, "We are confident in our ability and track record in growing managed assets, but it does take time, especially in our ETF model, as these products are not yet available on many advisor platforms, and we expect most of the inflows to come from these platforms." Last year, WisdomTree launched the WisdomTree Prime app, which allows users to invest in a range of digital funds (with ownership records stored on the Stellar or Ethereum blockchain) as well as channels for USD and gold tokens, BTC, and ETH.

Niti998

Investing in Bitcoin is also not bad.

Samiksha

It's about understanding this approach.

Ritu77

Learning about better ways is also necessary.