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The audience for the mini-auction was 29% higher than for the IPL auction last year, making it one of the most watched mini-auctions in history, according to the Broadcast Audience Research Council (BARC). Inspired by the incredible achievement, BCCI Secretary Jay Shah wrote a message on X (previously Twitter) highlighting the IPL's increasing appeal. Reaching unprecedented heights this season at the IPL auction, with a record-breaking peak viewership of 22.8 million—a stunning 57% increase from the previous year! In the forthcoming IPL season, we're ready to push boundaries and provide thrilling experiences for cricket fans all over the world because excellence is what motivates us," Shah posted on the microblogging platform.
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Post time 5-1-2024 15:02:43
