PUMA is partnering with Gutter and NBA star LaMelo Ball to launch NFT sneakers.

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On June 8th, PUMA announced in a tweet that they will be collaborating with the NFT community Gutter Cat Gang and NBA's Charlotte Hornets player LaMelo Ball to launch a digital sneaker named "GutterMelo MB.03 NFT". This NFT will be listed on OpenSea on June 29th, with its official price to be revealed later. After purchasing the NFT, consumers will have the opportunity to exchange it for physical sports shoes and digital collectibles during a redemption period starting from July 18, 2023, lasting for one month.